Key Points
- Cardiff City FC has announced a new multi-year partnership with British sportswear brand Castore.
- Castore will become the club’s Official Kit Partner from the 2026/27 season.
- The deal covers match kits, trainingwear and off-pitch ranges for the First Team, Women’s and Academy teams.
- The first collection will be launched ahead of the 2026/27 season.
- Cardiff City says the range is built around Castore’s seasonal concept, “Into the Elements”.
- The club says the partnership is designed to combine performance engineering with Cardiff City’s identity and heritage.
- Cardiff City chief executive Ken Choo and Castore chief commercial officer Danny Downs both welcomed the agreement.
Cardiff City (Cardiff Daily) May 5, 2026, saying Castore will become its Official Kit Partner from the 2026/27 season. The club said the deal is a new multi-year partnership and that Castore will provide match kits, trainingwear and off-pitch clothing for the First Team, Women’s and Academy squads.
What does the Castore partnership cover?
According to Cardiff City, the partnership includes the design and supply of match kits, trainingwear and off-pitch ranges across several parts of the club.
The announcement says the arrangement is intended to support players on the training ground and on matchday, while also offering supporters a premium retail range.
The club said the collection will combine technical fabrics, refined silhouettes and heritage detailing linked to Cardiff City’s identity.
When will the first kit launch?
Cardiff City said the first Castore collection will debut ahead of the 2026/27 season.
The club added that the range has been developed around Castore’s seasonal concept, “Into the Elements”, which it says reflects the physical and mental resilience needed across a football season.
The announcement also says the kit and training range have been built to support performance in all conditions, from summer fixtures to winter training.
What did Cardiff City and Castore say?
Cardiff City executive director and chief executive Ken Choo said the club was “thrilled” to be partnering with Castore and described the company as a global brand “synonymous with quality.”
Choo said the partnership would benefit both the teams and fans, and added that he was excited about the opportunities ahead.
Castore chief commercial officer Danny Downs said the company was excited to have been chosen as Cardiff City’s kit partner from 2026 and said the club has a strong fanbase and a positive momentum around it.
Why does this matter for Cardiff City?
The agreement gives Cardiff City a new technical partner for kits and related apparel from next season, which affects players, staff and supporters who buy replica and lifestyle ranges.
The club says the deal is meant to strengthen its retail offer as well as its performance wear across the women’s and academy set-ups.
For Castore, the partnership adds another football club to its growing elite sports portfolio, something the company highlighted in the announcement.
What was reported before the official announcement?
Before Cardiff City’s official statement, Footy Headlines reported in March 2026 that the club was set to change kit suppliers and end its partnership with New Balance.
That report said Cardiff City and Castore were expected to announce a multi-year deal and described it as the first time Castore would produce the club’s kits.
Cardiff City’s official announcement on 5 May 2026 confirmed the Castore deal and the timing of the switch for 2026/27.
Background of the development
Cardiff City’s kit partnerships have changed over time, with Footy Headlines reporting that New Balance had supplied the club since the 2022-23 season after Adidas previously held the contract for seven years.
The new Castore deal continues the club’s pattern of working with major sportswear brands, while shifting to a company that has expanded rapidly across team sports in recent years. Cardiff City’s statement places the emphasis on performance, heritage and retail, which suggests the club wants the partnership to serve both sporting and commercial needs.
Prediction for supporters
For Cardiff City supporters, the main effect is likely to be a change in the look, feel and availability of matchday and retail products from the 2026/27 season. The partnership may also influence how the club presents its identity through trainingwear and lifestyle ranges, especially if the new designs lean heavily on heritage details and performance-led styling. For fans, the practical impact will be felt most in replica kit releases, merchandise choices and the wider branding associated with the club’s new era with Castore.
