WhichWich? Second Shop at Cardiff Bus Interchange 2026

Key Points

• WhichWich?, a Texan-based sandwich chain known for fully customisable hot toasted sandwiches, is opening a second venue in Cardiff at the Bus Interchange.
• The first Welsh and UK non-London store opened on January 17, 2026, at St David’s Shopping Centre.
• The new location faces outwards onto Central Square and will join existing outlets like Starbucks and Kiwi acai bowls in the row of retail units outside Cardiff Bus Interchange.
• No specific opening date has been announced for the Bus Interchange site.
• The brand describes its offerings as “superior sandwiches” and operates through franchise agreements, including with Breaking Brands Management and others.
• WhichWich? currently has three UK sites: two in London and one in Cardiff, with plans for further expansion.
• Cardiff Bus Interchange opened to the public in summer 2024 after delays.

Cardiff (Cardiff Daily) May 6, 2026 –

What is the New Sandwich Shop Opening at Cardiff Bus Station?

The row of retail units outside Cardiff Bus Interchange is gradually filling up with new businesses. As reported by WalesOnline, the sandwich chain WhichWich? is set to open its second venue in Cardiff here, just months after its first Welsh outlet debuted in January. This Texan-based brand specialises in fully customisable hot toasted sandwiches.

The new unit will face outwards onto Central Square, integrating into the developing retail area. It will neighbour established spots such as Starbucks and the acai bowl outlet Kiwi. No exact opening date has been confirmed, but the development aligns with ongoing efforts to activate the interchange’s facilities.

Where Did WhichWich? First Open in Cardiff?

WhichWich?’s inaugural UK location outside London opened on January 17, 2026, inside St David’s Shopping Centre in Cardiff. As detailed in WalesOnline, the chain originated in Texas in 2003 and chose Cardiff for its first Welsh venture.

Rami Awada, UK master franchisee for WhichWich?, stated in a WalesOnline article: “This debut at St David’s marks an exciting achievement for us. It’s one of Cardiff’s most bustling locations, making it an ideal spot to introduce our brand to the city.” The site at 10 Bridge St Arcade, St David’s, Cardiff CF10 2EF, became operational shortly after.

What Makes WhichWich? Sandwiches Different?

WhichWich? promotes its products as “superior sandwiches,” focusing on made-to-order, customisable options. Customers can personalise their hot toasted sandwiches, a hallmark of the brand since its Texas founding. The menu includes salads and more, with an emphasis on fresh ingredients.

In franchise announcements, the brand highlights its appeal for quick, tailored meals suitable for shoppers and commuters. Rami Awada noted in The Caterer: “Cardiff ticks all the right boxes: diverse, energetic, and full of opportunity. Partnering with a trusted operator like Breaking Brands, we’re set to take Cardiff by storm as we bring our fresh, made-to-order Wiches to new communities across the country.”

When Did Cardiff Bus Interchange Open and What is its Status?

Cardiff Bus Interchange officially opened in June 2024, with bus services commencing on June 30, following a seven-year delay. Transport for Wales collaborated with bus operators and Cardiff Council for the launch. By July 2024, it was fully operational, as reported in transport updates.

The external retail units, including the space for WhichWich?, are now filling slowly, enhancing the station’s amenities. This development supports the interchange’s role as a key transport hub in Central Square.

Who is Behind WhichWich?’s UK and Cardiff Expansion?

The expansion involves franchise partnerships. Breaking Brands Management handled the first Cardiff site at St David’s. Rami Awada serves as the UK master franchisee, overseeing growth. Recent deals include multi-unit agreements in London, with the second London site on Fleet Street acting as a prototype for nationwide rollout.

Restaurant Online reported in April 2026: “Which Wich currently operates three sites, two in London and a further site in Cardiff. A second site in Cardiff is set to launch later this year.” Plans extend to Bristol, Swansea, and Glasgow.

Why is WhichWich? Choosing Cardiff Bus Interchange?

The location offers high footfall from commuters and visitors in Central Square. Joining Starbucks and Kiwi positions it well for grab-and-go customisation. Awada emphasised Cardiff’s vibrancy in multiple outlets.

The brand’s strategy targets busy urban spots, building on the St David’s success during the festive period. This second venue continues that momentum.

How Does This Fit into WhichWich?’s Broader UK Plans?

WhichWich? entered the UK in 2018 with London sites and expanded via franchises. The Cardiff debut marked its Welsh entry, with the Bus Interchange as the next step. Fleet Street’s prototype role signals scaled growth.

Additional cities are targeted, per franchise updates. The Bus Interchange unit supports this by tapping transport-linked retail.

The development reflects steady retail maturation at the interchange, post-2024 opening. WhichWich?’s customisable menu caters to diverse preferences, from professionals to families.

Background of the Development

Cardiff Bus Interchange, part of the South Wales Metro project, faced delays but opened in June 2024. Retail units outside enhance its functionality, with Starbucks and Kiwi already operating. WhichWich? launched its first Cardiff store at St David’s on January 17, 2026, via franchise with Breaking Brands, selecting the city for its energy. The brand, founded in Texas in 2003, focuses on custom sandwiches and has grown UK presence since 2018.

Prediction: Impact on Commuters and Shoppers

This development provides more quick, customisable food options for commuters at Cardiff Bus Interchange, potentially reducing wait times during peak hours. Shoppers and travellers in Central Square gain convenience from the outward-facing unit alongside Starbucks and Kiwi. It may boost footfall to the retail row, supporting the interchange’s role as a hub, though exact effects depend on the opening timeline.